Your plan decides what you can do. Message Credits and AI Credits are the two usage-based meters that run independently on top of it — topping up one never affects the other, and neither is required to keep your subscription active.
In this section
- Billing and Subscriptions — your plan, upgrades, invoices, and payment method
- How WhatsApp Message Pricing Works — what’s free, what’s charged, and why
- Message Credits — the wallet that pays for WhatsApp messages: balance, recharge, and low-balance handling
- Reduce Your WhatsApp Message Costs — practical ways to lower your spend
- Ad Engagement Window — the free messaging window Meta grants for Click-to-WhatsApp ads and Page buttons
- AI Wallet — the balance that powers Chat AI Agent and other AI features
- Conversation Pricing (Legacy) — Meta’s retired per-conversation model
- FAQs — common billing questions
Message Credits currently apply to WhatsApp only. Other channels in Gallabox — Instagram, Web Chat — are covered entirely by your subscription plan, with no separate per-message charge today.